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A convenient regression formula for predicting Skytrax’s Official World Airport Star ratings
(2011) Pérezgonzález, Jose D.; Gilbey, Andrew
Skytrax audits and ranks airports internationally in its yearly ‘Official World Airport Star Ranking’. Unfortunately, its activity is severely restricted, at most covering just 3% of those airports listed by Skytrax as open to review by passengers in its website in 2010. This research article explored the possibility of using a readily available variable as predictor, as an alternative way of ranking the remaining 97% of airports in a simpler and more straightforward manner. The regression formula retained correlated highly with the criterion variable, accounting for 45% of its variance, thus supporting the viability of using customer reviews as a possible way of predicting ranking scores for airport not officially audited by Skytrax.