Facebooking a different campaign beat: party leaders, the press and public engagement

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dc.citation.issue7-Aug
dc.citation.volume42
dc.contributor.authorRoss K
dc.contributor.authorFountaine S
dc.contributor.authorComrie M
dc.date.available2020-10
dc.date.issued2020-11
dc.descriptionCAUL read and publish agreement 2023
dc.description.abstractSocial media are increasingly entrenched in politicians’ campaigning. Yet even as they become more ubiquitous, evidence suggests widely used platforms normalize rather than equalize the existing power dynamics of the political landscape. Our study of New Zealand’s 2017 general election uses a mixed-method approach including analysis of five Party Leaders’ (PLs) public Facebook wall posts, campaign coverage in four newspapers and interviews with Party workers and MPs. Our findings show PLs seldom interact with citizens and mostly use posts to promote campaign information. Citizens are more likely to ‘like’ a PL’s post than share or comment and there are important divergences between Party and media agendas. These findings demonstrate not only the importance of social media for Parties’ attempts to control messaging and disrupt journalistic interference, but also highlight that neither Parties nor citizens seem much invested in dialogue. However, understanding which posts excite citizen engagement may help all Parties more effectively promote participatory democracy globally.
dc.description.publication-statusPublished
dc.format.extent1260 - 1276
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000516907800001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=c5bb3b2499afac691c2e3c1a83ef6fef
dc.identifierARTN 0163443720904583
dc.identifier.citationMEDIA CULTURE & SOCIETY, 2020, 42 (7-8), pp. 1260 - 1276
dc.identifier.doi10.1177/0163443720904583
dc.identifier.eissn1460-3675
dc.identifier.elements-id430698
dc.identifier.harvestedMassey_Dark
dc.identifier.issn0163-4437
dc.identifier.urihttps://hdl.handle.net/10179/17368
dc.publisherSAGE Publications
dc.relation.isPartOfMEDIA CULTURE & SOCIETY
dc.subjectelection campaigns
dc.subjectFacebook
dc.subjectmedia agenda
dc.subjectNew Zealand
dc.subjectonline interactivity
dc.subjectpolitical party leaders
dc.subject.anzsrc1903 Journalism and Professional Writing
dc.subject.anzsrc2001 Communication and Media Studies
dc.subject.anzsrc2002 Cultural Studies
dc.titleFacebooking a different campaign beat: party leaders, the press and public engagement
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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