Online Tracking: When Does it Become Stalking?

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dc.citation.issue4
dc.citation.volume8
dc.contributor.authorAmarasekara B
dc.contributor.authorMathrani A
dc.contributor.authorScogings C
dc.date.accessioned2023-11-20T01:38:06Z
dc.date.available2021-05-25
dc.date.available2023-11-20T01:38:06Z
dc.date.issued2021-05-25
dc.description.abstractOnline user activities are tracked for many purposes. In e-commerce, cross-domain tracking is used to quantify and pay for web-tra±c generation. Our previous research studies have shown that HTTP cookie-based tracking process, though reliable, can fail due to technical reasons, as well as through fraudulent manipulation by tra±c generators. In this research study, we evaluate which of the previously published tracking mechanisms are still functional. We assess the e±cacy and utility of those methods to create a robust tracking mechanism for e-commerce. A failsafe and robust tracking mechanism does not need to translate into further privacy intrusions. Many countries are rushing to introduce new regulations, which can have a negative impact on the development of robust technologies in an inherently stateless eco-system. We used a multi-domain, purpose-built simulation environment to experiment common tracking scenarios, and to describe the parameters that de¯ne the minimum tracking requirement use-cases, and practices that result in invading privacy of users. This study will help practitioners in their implementations, and policy developers and regulators to draw up policies that would not curtail the development of robust tracking technologies that are needed in e-commerce activities, while safeguarding the privacy of internet users.
dc.description.confidentialfalse
dc.format.extent1 - 21
dc.identifierhttp://www.worldscientific.com/
dc.identifier.citationVietnam Journal of Computer Science, 2021, 8 (4), pp. 1 - 21
dc.identifier.doi10.1142/S2196888821500226
dc.identifier.elements-id445739
dc.identifier.harvestedMassey_Dark
dc.identifier.issn2196-8888
dc.identifier.urihttps://hdl.handle.net/10179/16385
dc.publisherWorld Scientific Publishing
dc.publisher.urihttp://www.worldscientific.com/
dc.relation.isPartOfVietnam Journal of Computer Science
dc.rightsCC BY 4.0
dc.titleOnline Tracking: When Does it Become Stalking?
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Sciences
pubs.organisational-group/Massey University/College of Sciences/PVC's Office - College of Sciences
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