Impact of social media usage on performance of construction businesses (CBs) in Abuja-Nigeria

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dc.citation.issue2
dc.citation.volume26
dc.contributor.authorOyewobi LO
dc.contributor.authorOlorunyomi OS
dc.contributor.authorJimoh RA
dc.contributor.authorRotimi JOB
dc.date.available27/07/2021
dc.date.issued27/07/2021
dc.description.abstractPurpose Many construction businesses are currently building and keeping social media pages for their enterprises to be visible to the public to improve their social interaction, promote business interest, build trust and relationships with their targeted audience on social media. The purpose of this study is to examine the impact of social mediausage on performance of construction businesses (CBs) in Abuja, Nigeria. Design/methodology/approach This study used a quantitative research approach by identifying constructs that reveal three aspects of organisation’s physiognomies that impact the process of espousing, implementing and using technological innovations in conducting businesses. Well-structured questionnaire was used to obtain data from 113 purposively sampled building materials’ merchant operating in Dei-Dei Market, Abuja, Nigeria. This study used partial least squares structural equation modelling technique to establish the relationship among the constructs. Findings The results of this study indicated that technology has significant relationship with social media adoption, whereas social media adoption has a very strong positive impact on organisation’s performance (P < 0.001) with respect to improved customer relations and services and enhanced information accessibility. Research limitations/implications This study has implications for CBs that wish to adopt social media to promote their businesses by presenting to them the opportunity to understand the impact of technology, environment and organisational potential in improving business performance. This study is cross-sectional in nature, and this calls for caution in interpreting the results. Originality/value This paper developed and tested a conceptual framework presented to understand the interrelationships amongst the constructs, which would be of great significance to business owners in developing their social interaction and promote business interest via social media. The outcome of this research is beneficial to researchers to further study how the different social media tools could help in influencing business decisions.
dc.description.confidentialFALSE
dc.format.extent257 - 278 (22)
dc.identifierhttps://www.emerald.com/insight/content/doi/10.1108/JFMPC-05-2020-0042/full/html
dc.identifier.citationJournal of Financial Management of Property and Construction, 2021, 26 (2), pp. 257 - 278 (22)
dc.identifier.doi10.1108/JFMPC-05-2020-0042
dc.identifier.elements-id435773
dc.identifier.harvestedMassey_Dark
dc.identifier.issn1366-4387
dc.identifier.urihttps://hdl.handle.net/10179/16077
dc.languageEnglish
dc.publisherEmerald Publishing Limited
dc.publisher.urihttps://www.emerald.com/insight/content/doi/10.1108/JFMPC-05-2020-0042/full/html
dc.relation.isPartOfJournal of Financial Management of Property and Construction
dc.relation.replaceshttp://hdl.handle.net/123456789/21018
dc.relation.replaces123456789/21018
dc.subjectBusiness performance
dc.subjectSocial media
dc.subjectConstruction industry
dc.subjectTechnology and business environments
dc.subjectMaterials' dealers
dc.subjectBusiness
dc.subjectBusiness environment
dc.subjectConstruction materials
dc.subject.anzsrc0905 Civil Engineering
dc.subject.anzsrc1202 Building
dc.titleImpact of social media usage on performance of construction businesses (CBs) in Abuja-Nigeria
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Sciences
pubs.organisational-group/Massey University/College of Sciences/School of Built Environment
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