Do consumers care about environmentally sustainable attributes along the food supply chain? —A systematic literature review
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Date
2023-04-27
Open Access Location
Journal Title
Journal ISSN
Volume Title
Publisher
AIMS Press
Rights
(c) 2023 The Author/s
CC BY 4.0
CC BY 4.0
Abstract
The agri-food market has shown a clear signal of "green" consumption that drives an increasing interest in studying consumers' willingness to pay (WTP) for food products with environmentally sustainable attributes, such as eco-friendly and carbon neutral. Whilst many existing studies have focused on a general idea of green attributes or on-farm practices that are regarded to be most relevant to the attributes, the agri-food industry has started to address consumers' concerns about the negative environmental impacts of agri-food production across the whole supply chain, including the processing, transportation, and consumption process. It is therefore the purpose of this study to conduct a systematic review of the existing literature on consumers' intentions of purchasing and WTP for food products with environmentally sustainable attributes, with a special interest in understanding the connections between consumer behaviours and different stages of the food supply chain. Results of the study revealed three main research gaps: the lack of clear definitions of environmentally sustainable attributes; ignorance of connections between the characteristics of environmentally sustainable attributes and different stages of the food supply chain; and lacking effective information processing among the key players along the supply chain, leading to inefficient communication between the supply and demand side. The findings of the study help form a conceptual framework for future studies to associate environmentally sustainable attributes to the whole food supply chain that helps the agri-food industry to effectively process market information, communicate with consumers, and satisfy the market demand.
Description
Keywords
agri-food, environmentally sustainable attributes, food supply chain, systematic review
Citation
Yang W, Le BAP. (2023). Do consumers care about environmentally sustainable attributes along the food supply chain? —A systematic literature review. AIMS Agriculture and Food. 8. 2. (pp. 513-533).