Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls

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dc.citation.issue2
dc.citation.volume15
dc.contributor.authorHenderson I
dc.contributor.authorAvis M
dc.contributor.authorTsui WHK
dc.contributor.authorNgo D
dc.contributor.authorGilbey A
dc.date.available12/01/2023
dc.date.issued12/01/2023
dc.description.confidentialFALSE
dc.format.extent1450 - 1450
dc.identifier.citationSustainability, 2023, 15 (2), pp. 1450 - 1450
dc.identifier.doi10.3390/su15021450
dc.identifier.elements-id458885
dc.identifier.harvestedMassey_Dark
dc.identifier.issn2071-1050
dc.identifier.urihttps://hdl.handle.net/10179/17943
dc.publisherMDPI AG
dc.relation.isPartOfSustainability
dc.relation.urihttps://www.mdpi.com/2071-1050/15/2/1450
dc.subject.anzsrc12 Built Environment and Design
dc.titleCompound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Aviation
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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