Testing times: Communicating the role and uncertainty of analytical procedures in a food safety crisis

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dc.citation.volume20
dc.contributor.authorGalloway C
dc.contributor.authorAshwell D
dc.contributor.authorCroucher S
dc.contributor.authorDiers-Lawson A
dc.date.available17/06/2019
dc.date.issued17/06/2019
dc.description.abstractThrough a case study analysis, this paper examines how scientific testing was involved in both the triggering and the resolution of the largest food safety scare ever to hit New Zealand. The paper examines the practical applications for communicators dealing with food safety-based risks and discusses how when dealing with crises, they need to take into account lay publics’ biases towards assurances of zero risk. This should be part of determining audiences’ information needs and of calibrating the provision of scientific information, including information about necessary testing, in ways that meet these needs. Doing so will help build trust, including about the scientific method and the organisations applying it to determine not only the nature of a given risk but also to assess how best it might be mitigated. While distrust might surface in a risk-based crisis, communicators should focus on messaging that addresses uncertainty through providing consistent and credible information.
dc.description.confidentialFALSE
dc.edition.edition2019
dc.format.extent42 - 58
dc.identifierhttps://www.pria.com.au/pria-newsroom/asia-pacific-public-relations-journal/apprj-volumes/volume-20/
dc.identifier.citationAsia Pacific Public Relations Journal, 2019, 2019, 20 pp. 42 - 58
dc.identifier.eissn1839-8227
dc.identifier.elements-id424160
dc.identifier.harvestedMassey_Dark
dc.identifier.issn1440-4389
dc.identifier.urihttps://hdl.handle.net/10179/14720
dc.languageEnglish
dc.publisherPublic Relations Institute of Australia
dc.publisher.urihttps://www.pria.com.au/pria-newsroom/asia-pacific-public-relations-journal/apprj-volumes/volume-20/
dc.relation.isPartOfAsia Pacific Public Relations Journal
dc.subjectcrisis communication
dc.subjectuncertainty
dc.subjectfood safety
dc.subjectscientific testing
dc.subjectcase study analysis
dc.subject.anzsrc1503 Business and Management
dc.subject.anzsrc1505 Marketing
dc.subject.anzsrc2001 Communication and Media Studies
dc.titleTesting times: Communicating the role and uncertainty of analytical procedures in a food safety crisis
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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