Predicting Skytrax’s Official World Airline Star ratings from customer reviews
dc.contributor.author | Pérezgonzález, Jose D. | |
dc.contributor.author | Gilbey, Andrew | |
dc.date.accessioned | 2012-08-23T01:38:27Z | |
dc.date.available | 2012-08-23T01:38:27Z | |
dc.date.issued | 2011 | |
dc.description.abstract | Skytrax audits and ranks airlines internationally in its yearly ‘Official World Airline Star Ranking’. Unfortunately, its activity is severely restricted, at most covering just 30% of those airlines listed as open for review by passengers in its website in 2010. This research article explored the possibility of using a readily available variable as predictor, as an alternative way of ranking the remaining 70% of airlines in a simpler and more straightforward manner. The regression formula retained correlated highly with the criterion variable, accounting for 47% of its variance, thus supporting the viability of using customer reviews as a possible way of predicting ranking scores for airlines not officially audited by Skytrax. | en |
dc.identifier.citation | Pérezgonzález Jose D & Andrew Gilbey (2011). Predicting Skytrax’s Official World Airline Star ratings from customer reviews. Aviation Education and Research Proceedings, vol 2011, pp 48-50. | en |
dc.identifier.issn | 1176-0729 | |
dc.identifier.uri | http://hdl.handle.net/10179/3716 | |
dc.language.iso | en | en |
dc.subject | Skytrax | en |
dc.subject | Airline rankings | en |
dc.subject | Ranking prediction | en |
dc.subject | Customer reviews | en |
dc.title | Predicting Skytrax’s Official World Airline Star ratings from customer reviews | en |
dc.type | Article | en |