Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks

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dc.citation.issue2
dc.citation.volume10
dc.contributor.authorMehta A
dc.contributor.authorSharma C
dc.contributor.authorKanala M
dc.contributor.authorThakur M
dc.contributor.authorHarrison R
dc.contributor.authorTorrico DD
dc.contributor.editorByrne DV
dc.coverage.spatialSwitzerland
dc.date.accessioned2024-10-30T02:10:36Z
dc.date.available2024-10-30T02:10:36Z
dc.date.issued2021-02
dc.description.abstractEmotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and packaging. Novel methods used to measure emotions include self-reporting verbal and visual measurements, and facial expression techniques. This study aimed to evaluate the explicit and implicit emotional response elicited during the tasting of two different brands (A and B) of energy drinks. The explicit response of consumers was assessed using liking (nine-point hedonic scale), and emotions (EsSense Profile®-Check-All-That-Apply questionnaire), and implicit emotional responses were evaluated by studying facial expressions using the Affectiva Affdex® software. The familiarity of the product and purchase intent were also assessed during the study. The hedonic rating shows a significant difference in liking between the two brands of energy drink during the tasting session. For the explicit emotional responses, participants elicited more positive emotions than the negative emotions for both energy drinks. However, participants expressed "happy", "active" and "eager" emotions more frequently for energy drink A. On the other hand, the implicit emotional responses through facial expressions indicated a high level of involvement of the participants with energy drink B as compared to energy drink A. The study showed that overall liking and the explicit and implicit emotional measurements are weakly to moderately correlated.
dc.description.confidentialfalse
dc.edition.editionFebruary 2021
dc.format.pagination330-
dc.identifier.author-urlhttps://www.ncbi.nlm.nih.gov/pubmed/33557127
dc.identifier.citationMehta A, Sharma C, Kanala M, Thakur M, Harrison R, Torrico DD. (2021). Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks.. Foods. 10. 2. (pp. 330-).
dc.identifier.doi10.3390/foods10020330
dc.identifier.eissn2304-8158
dc.identifier.elements-typejournal-article
dc.identifier.issn2304-8158
dc.identifier.number330
dc.identifier.piifoods10020330
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/71869
dc.languageeng
dc.publisherMDPI (Basel, Switzerland)
dc.publisher.urihttps://www.mdpi.com/2304-8158/10/2/330
dc.relation.isPartOfFoods
dc.rights(c) 2021 The Author/s
dc.rightsCC BY 4.0
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectEsSense profile®
dc.subjectemotions
dc.subjectenergy drinks
dc.subjectfacial expressions
dc.subjectpurchase intention
dc.titleSelf-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks
dc.typeJournal article
pubs.elements-id491827
pubs.organisational-groupOther
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