Decolonising public service television in Aotearoa New Zealand: telling better stories about Indigenous rurality

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dc.contributor.authorFountaine S
dc.contributor.authorBulmer S
dc.contributor.authorPalmer F
dc.contributor.authorChase L
dc.date.available25/10/2022
dc.date.issued25/10/2022
dc.description(c) The Author/s 2022
dc.descriptionAM accepted for publication in "Media, culture and society" first published online 25 October 2022.
dc.description.abstractIn settler-colonial countries like Aotearoa New Zealand, television programmes about rurality are fundamentally entwined with the nation’s colonial history, but how this context impacts on locally made, public service television content and production is seldom examined. Utilising data collected from interviews with programme makers and a novel bi-cultural friendship pair methodology, we examine how a high-rating mainstream programme, Country Calendar, conceptualises and delivers stories about Indigenous Māori and consider the extent to which these stories represent a decolonising of television narratives about rurality. The findings highlight the importance of incorporating Indigenous voices and values, the impact of structural limitations and staffing constraints on public service television’s decolonising aspirations, and challenges reconciling settler-colonialism with the show’s well-established ‘rosy glow’. While rural media are often overlooked by communication scholars, our study demonstrates the contributions they might make to the larger task of decolonising storytelling about national identity.
dc.description.confidentialFALSE
dc.identifier.citationMedia Culture and Society, 2022
dc.identifier.doi10.1177/01634437221127363
dc.identifier.elements-id457474
dc.identifier.harvestedMassey_Dark
dc.identifier.issn0163-4437
dc.identifier.urihttps://hdl.handle.net/10179/17814
dc.publisherSAGE Publications
dc.relation.isPartOfMedia Culture and Society
dc.subject.anzsrc1903 Journalism and Professional Writing
dc.subject.anzsrc2001 Communication and Media Studies
dc.subject.anzsrc2002 Cultural Studies
dc.titleDecolonising public service television in Aotearoa New Zealand: telling better stories about Indigenous rurality
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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