The Nature of Airport Brand Associations

dc.citation.issue3
dc.citation.volume5
dc.contributor.authorHenderson IL
dc.contributor.authorTsui KWH
dc.contributor.authorNgo T
dc.contributor.authorGilbey A
dc.contributor.authorAvis M
dc.contributor.editorGarrod B
dc.date.accessioned2024-10-08T22:15:38Z
dc.date.available2024-10-08T22:15:38Z
dc.date.issued2024-09
dc.description.abstractThis study examines the nature of brand associations that air travellers form with airports and which associations are important when choosing between airports. Using semi-structured qualitative interviews, this study collected information about 240 participants’ most recent trips using air travel, encompassing 642 airport visits and 88 airports worldwide. The associations that participants made with the airports they travelled through were collected, as well as the sorts of associations that are important for choosing between airports and why those associations are important. The data were analysed using thematic analysis, revealing 13 themes each for airport brand associations and important associations for choosing between airports and 14 themes for reasons why those associations were important. Single-sample t-tests reveal that each of these themes has a different effect size in terms of its effect on airport brand association formation and its effect on attitudinal brand choice. This study contributes to the air transport and tourism literature by providing a detailed account of which associations air travellers form with airports and which are used for choosing between airports by contextualising these findings by viewing airports as compound brands. Managerial implications are also provided along with avenues for future research.
dc.description.confidentialfalse
dc.edition.editionSeptember 2024
dc.format.pagination592-624
dc.identifier.citationHenderson IL, Tsui KWH, Ngo T, Gilbey A, Avis M. (2024). The Nature of Airport Brand Associations. Tourism and Hospitality. 5. 3. (pp. 592-624).
dc.identifier.doi10.3390/tourhosp5030036
dc.identifier.eissn2673-5768
dc.identifier.elements-typejournal-article
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/71640
dc.languageEnglish
dc.publisherMDPI (Basel, Switzerland)
dc.publisher.urihttps://www.mdpi.com/2673-5768/5/3/36
dc.relation.isPartOfTourism and Hospitality
dc.rights(c) The author/sen
dc.rights.licenseCC BYen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en
dc.subjecttravel experience
dc.subjecttravel behaviour
dc.subjectairport management
dc.subjectbrand choice
dc.subjectbrand associations
dc.subjectairport choice
dc.titleThe Nature of Airport Brand Associations
dc.typeJournal article
pubs.elements-id491748
pubs.organisational-groupOther
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