Skytrax audits and ranks airports internationally in its yearly
‘Official World Airport Star Ranking’. Unfortunately, its activity is severely
restricted, at most covering just 3% of those airports listed by Skytrax as
open to review by passengers in its website in 2010. This research article
explored the possibility of using a readily available variable as predictor, as
an alternative way of ranking the remaining 97% of airports in a simpler
and more straightforward manner. The regression formula retained
correlated highly with the criterion variable, accounting for 45% of its
variance, thus supporting the viability of using customer reviews as a
possible way of predicting ranking scores for airport not officially audited
by Skytrax.
