Browsing by Author "Moewaka Barnes, Helen"

Now showing 1 - 6 of 6
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    Consuming identities: alcohol marketing and the commodification of youth experience
    (Informa Healthcare, 2005-12) McCreanor, Tim; Moewaka Barnes, Helen; Gregory, Mandi; Kaiwai, Hector; Borell, Suaree
    Marketing has successfully used the postmodern turn in conceptualisations of the human subject and incorporated contemporary theorising of identities and self into its understanding of the key drivers of consumption. Such developments clearly converge in alcohol marketing practices that target young people where commercialized youth identities available for consumption and engagement are a significant element. This paper reports data from young people that reflect the uptake of such identities and considers the challenges that these developments represent for public health and the wellbeing of young people.
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    Creating intoxigenic environments: Marketing alcohol to young people in Aotearoa New Zealand
    (Elsevier, 2008-09) McCreanor, Tim; Moewaka Barnes, Helen; Kaiwai, Hector; Borell, Suaree; Gregory, Amanda
    Alcohol consumption among young people in New Zealand is on the rise. Given the broad array of acute and chronic harms that arise from this trend, it is a major cause for alarm and it is imperative that we improve our knowledge of key drivers of youth drinking. Changes wrought by the neoliberal political climate of deregulation that characterised the last two decades in many countries including Aotearoa New Zealand have transformed the availability of alcohol to young people. Commercial development of youth alcohol markets has seen the emergence of new environments, cultures and practices around drinking and intoxication but the ways in which these changes are interpreted and taken up is not well understood. This paper reports findings from a qualitative research project investigating the meaning-making practices of young people in New Zealand in response to alcohol marketing. Research data included group interviews with a range of Maori and Pakeha young people at three time periods. Thematic analyses of the youth data on usages of marketing materials indicate naturalisation of tropes of alcohol intoxication. We show how marketing is used and enjoyed in youth discourses creating and maintaining what we refer to as intoxigenic social environments. The implications are considered in light of the growing exposure of young people to alcohol marketing in a discussion of strategies to manage and mitigate its impacts on behaviour and consumption.
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    Maori family culture: a context of youth development in Counties/Manukau
    (Royal Society of New Zealand, 2007) Edwards, Shane; McCreanor, Tim; Moewaka Barnes, Helen
    This paper reports on a study designed to bring the voices of young people directly into the social science literature on environmental influences on wellbeing. We analyse accounts from young Maori about their families and the roles they play in their lives in order to focus on strengths and positive resources for the promotion of youth wellbeing. Interview data were gathered from 12 females and 15 males, aged between 12 and 25 years, resident in the Counties/Manukau region. Participants who were managing satisfactorily in their lives were purposively selected for diversity of background and circumstances. Our “lifestory” approach sought narrative accounts of both everyday experience and the highs and lows of life; data were transcribed verbatim and analysed using discursive methods. Clusters of themes relating to family environments including relationships with parents, siblings and extended kin groups emerged. Participants provided detailed and nuanced accounts of family cultures, reporting on conflict, caring, gender issues, sensitivity, discipline, levels of guidance and forms of support.
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    Te Moeone Mārakai : connection, ahi kā and healing : a thesis presented in partial fulfilment of the requirements for the degree of Doctorate in Public Health at Massey University, Albany, Aotearoa, New Zealand
    (Massey University, 2022) Taiapa, Ken
    There are significant Māori led initiatives in Aotearoa New Zealand that seek to uplift the wellbeing of people and whenua through assertion of rangatiratanga, connection and reconnection. Rangatiratanga, combined with other living philosophies and practices such as ahi kā, manaakitanga, mana whenua and kaitiakitanga, provides a foundation for the development and implementation of such initiatives. One common expression of Māori (and non-Māori) community action in relation to respectful environmental relationships and connection, is through community gardens. This approach to collective food production is recognised for its ability to increase access to fresh, healthy food, promote physical activity, build community, and share knowledge and practices in relation to food gardens. Mārakai, as they are known in Māori communities have multiplied to the point where they can be found in most towns around the country. My doctoral study is set at Tārereare, a small holding of Māori-owned land situated on top of Mangaone Hill, in New Plymouth city. A relocated house serves as a whare for the mana whenua, Ngāti Tāwhirikura hapῡ, one of eight hapū that make up Te Atiawa iwi. Adjacent to this is an additional acre of land no longer owned by the hapū that has been converted into a mārakai known as Te Moeone. I worked with Ngāti Tāwhirikura hapū as they pursued the reignition of ahi kā, a vision articulated in their aspirations framework, developed in response to a challenging Treaty claims settlement process. To achieve this, I followed the development and implementation of their food-production vision and other related initiatives aimed at restoring their social, cultural, and environmental wellbeing. Through haerenga kitea video records, qualitative interviews, hui and wānanga, we explored the reconnection of the hapū to their tūrangawaewae through the mārakai. The story of the mārakai is one of tensions and challenges inherent in the Treaty claims settlement process and the emergence of the aspirations framework to assert values of peace, rangatiratanga and ahi kā. As a vehicle to pursue these aspirations, the mārakai brought the hapū and other community members together, with impacts across multiple domains of identity, mana, hauora and hapūtanga.
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    Towards promoting youth mental health in Aotearoa/New Zealand: Holistic "houses" of health
    (Clifford Beers Foundation, 2002-05) Anae, Melanie; Moewaka Barnes, Helen; McCreanor, Tim; Watson, Peter
    A study of the literature on mental health promotion suggests that to a far greater extent than ‘physical’ health concerns, mental health seems to be dominated by the illness focus of established clinical perspectives and practices. In Aotearoa/New Zealand this leaves little in the way of conceptual space or fiscal resources for the development of new preventative possibilities of population-oriented measures focussed on enhancing social and physical environments. Outflanking this unfortunate impasse, indigenous Maori and Samoan (Pacific) conceptual frameworks for health offer holistic theoretical foundations upon which we can work for health through positive development. This paper examines these frameworks and the youth development paradigm to draw out parameters of what might count as healthy youth development in this country.
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    Wairua, affect and national commemoration days : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Public Health at Massey University, Albany, New Zealand
    (Massey University, 2022) Gunn, Te Raina
    Wairua, a Māori (indigenous peoples of Aotearoa New Zealand) concept, somewhat restrictively translated as spirit or spirituality, resonates with many indigenous peoples globally. While spirit is recognised as an important human dimension, the denigration of non-western spiritual understandings means that indigenous peoples often choose to remain silent. Transferring these concerns to research approaches, we edit our voices, with a view to what we think will count as knowledge and what we choose to share with academic audiences. The aim of my study is to explore wairua and investigate how wairua might provide an analytical approach to understanding emotions and feelings evoked by Waitangi Day and Anzac Day. This project sits within a major research programme “Wairua, Affect and National Days” funded by the Marsden Fund of the Royal Society. The overall objective of the wider project was to explore wairua and the affective politics evoked as people relate, engage and grapple with observance and charged acts of remembrance around national days in Aotearoa New Zealand. Drawing on literature, qualitative in-depth interviews and haerenga kitea, an audio-visual method recording people’s experiences of national days, I arrived at several overlapping domains that provided a starting point for the development of A Wairua Approach (AWA) to research. The literature revealed wairua as a topic that appears in diverse sources but is rarely investigated in its own right; while wairua is acknowledged as central to Māori experience, and ‘in everything’, it is rarely engaged with explicitly in research. People understand and experience wairua in diverse ways, with wairua weaving in and out of everyday life for some people. However, for many Māori, living in a western society that has largely determined what is considered reality, such understandings are often discounted, marginalised and a source of discomfort. A wairua approach, when applied to haerenga kitea data was able to frame participant experiences within wider meanings, relating to diverse concepts such as identity and mana. Addressing wairua explicitly in research, was a challenging exercise, but one that enabled a depth of emotions and feelings to be uncovered.