Browsing by Author "Galloway C"

Now showing 1 - 5 of 5
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    International study tours and public relations pedagogy: Insights from a practice-oriented approach
    (Public Relations Institute of Australia, 2020) Galloway C; Swiatek L
    Public relations learning and teaching scholarship has been largely silent, to date, about international study tours as classroom-extending pedagogical initiatives. We address this gap in the literature by discussing two recent international tours built into a Master of Professional Public Relations degree. Melbourne, London and Singapore were the destinations of the first tour, while Dubai, Abu Dhabi and Singapore were the stops on the second. We use autoethnography to give voice to our experiences – including challenges and successes – as the study tour coordinators. We argue that such tours play an important role in helping students appreciate the wider factors that impact diverse public relations practices.
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    It's my life: Evaluation report
    (School of English & Media Studies, Massey University, 2014-11-28) Tilley EN; Page W; Balasubramanian R; O'Meara R; Gee S; Hazou R; Galloway C; Waterworth C; Brown A; Steelsmith M; Sligo F; Kingi TK; Jones L; Page R; Love TR; Soma J
    This report presents a snapshot of some outcomes from the by-youth for-youth It's My Life youth smokefree research project, which was funded by the Pathway to Smokefree New Zealand 2025 Innovation Fund. The report includes quantitative data from the It’s My Life pre and post evaluation surveys, campus cessation reporting, and social media analytics, plus qualitative data from youth participants in the project. Two key results from the Massey University surveys are that over the It’s My Life campaign timeframe, smokers’ desire to quit increased and tolerance of the tobacco industry, in general but also particularly among smokers, reduced. We interpret these results as an endorsement of the decision by the young people who designed the campaign not to vilify smokers but to use positive empowerment themes to make smokers feel supported and encouraged to take back control of their lives from tobacco companies.
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    Patients perceptions of Artificial Intelligence in diabetic eye screening
    (Wolters Kluwer Health, Inc. on behalf of the Asia-Pacific Academy of Ophthalmology, 2022-05-01) Yap A; Wilkinson B; Chen E; Han L; Veghefi E; Galloway C; Squirrell D
    Purpose: Artificial intelligence (AI) technology is poised to revolutionize modern delivery of health care services. We set to evaluate the patient perspective of AI use in diabetic retinal screening. Design: Survey. Methods: Four hundred thirty-eight patients undergoing diabetic retinal screening across New Zealand participated in a survey about their opinion of AI technology in retinal screening. The survey consisted of 13 questions covering topics of awareness, trust, and receptivity toward AI systems. Results: The mean age was 59 years. The majority of participants identified as New Zealand European (50%), followed by Asian (31%), Pacific Islander (10%), and Maori (5%). Whilst 73% of participants were aware of AI, only 58% have heard of it being implemented in health care. Overall, 78% of respondents were comfortable with AI use in their care, with 53% saying they would trust an AI-assisted screening program as much as a health professional. Despite having a higher awareness of AI, younger participants had lower trust in AI systems. A higher proportion of Maori and Pacific participants indicated a preference toward human-led screening. The main perceived benefits of AI included faster diagnostic speeds and greater accuracy. Conclusions: There is low awareness of clinical AI applications among our participants. Despite this, most are receptive toward the implementation of AI in diabetic eye screening. Overall, there was a strong preference toward continual involvement of clinicians in the screening process. There are key recommendations to enhance the receptivity of the public toward incorporation of AI into retinal screening programs.
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    Relationships and reputation: Managing intercultural health communication issues
    (University of Newcastle, 26/07/2021) Brunton M; Galloway C
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    Testing times: Communicating the role and uncertainty of analytical procedures in a food safety crisis
    (Public Relations Institute of Australia, 17/06/2019) Galloway C; Ashwell D; Croucher S; Diers-Lawson A
    Through a case study analysis, this paper examines how scientific testing was involved in both the triggering and the resolution of the largest food safety scare ever to hit New Zealand. The paper examines the practical applications for communicators dealing with food safety-based risks and discusses how when dealing with crises, they need to take into account lay publics’ biases towards assurances of zero risk. This should be part of determining audiences’ information needs and of calibrating the provision of scientific information, including information about necessary testing, in ways that meet these needs. Doing so will help build trust, including about the scientific method and the organisations applying it to determine not only the nature of a given risk but also to assess how best it might be mitigated. While distrust might surface in a risk-based crisis, communicators should focus on messaging that addresses uncertainty through providing consistent and credible information.